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商品編號： F1805B 出版日期： 2018/09/01 作者姓名： Beard, Alison;Otterbring, Tobias 商品類別： General management 商品規格： 3p 再版日期： 地域： 產業： Retail and consumer goods;Marketing industry 個案年度： -
商品敘述：
Purveyors of high-end goods who want to increase sales to men probably should start hiring more Tom Bradys. New research from Europe shows that male shoppers'' spending more than doubled when a tall, athletic-looking male employee was present in the store. Why? It may have something to do with jockeying for status.
涵蓋領域：
Psychology and neuroscience;Brand management;Sales cycles;Consumer behavior;Psychology;Customer experience
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